Communication Strategies on HPV Vaccine Proven to Improve Rates

“HPV vaccination rates improved after pediatric primary care clinicians learned evidence-based strategies to communicate with families about the vaccine,” according to a recent study published in JAMA. This data supports what many providers already know, leaving many Ohio AAP members asking – how can I learn the strategies that will improve these rates in my practice?

The Ohio AAP has conducted research into the best ways to approach conversations and develop an overall vaccine strategy that can improve rates for practices, resulting in tools for participants in the HPV Immunization QI Project. Many of the same concepts for addressing reluctance to the HPV vaccine can also be applied to the COVID-19 vaccine or other required childhood immunizations.

The HPV immunization has been selected for this effort due to the abundance of positive data supporting the need for improved immunization rates.

  • It is estimated that the average number of men and women in Ohio diagnosed with a HPV-related cancer each year is more than 1,100.
  • Currently less than half of Ohio adolescents are fully vaccinated with the HPV immunization, which is recommended for both boys and girls.
  • Nearly 80 million doses of HPV immunization have been distributed in the U.S. since the HPV vaccine was approved by the FDA in 2006 and it has been shown to be safe and effective.

Practices can enroll now for the HPV Immunization QI Project to receive hands on coaching and resources as part of your practice immunization strategy. Participating practices will receive:

  • Practice selected resources – including stipends for staff time
  • 25 Points of ABP MOC Part IV credit
  • Fully distanced and virtual participation options – no travel required
  • Education, practice coach support and access to resources on improving HPV immunization rates
  • Guidance on planning your practice vaccine strategy to prepare for ongoing COVID-19 immunization opportunities

The HPV Immunization project will engage a limited number of practices from December 2021 to May 2022, ensuring each participant receives personal support from the project team. To learn more, contact Hayley Southworth at

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